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Tripadvisor Hotel listing in Costa Rica

Very frequenly we get the following question...should I pay for listing on TA?.

Without numbers to backup any recommendation or reputable information to provide it is hard to answer that question, and remain impartial at the same time.

 

Our main advantage as an Internet Service provider is that we do have access to reputable information generated by many hotels and villas that are part of the  pool of clients. Most of those clients had being clients for Hosting services, web management and for SEO/SEM for at least 10+ years.

 

Now, keep in mind that most of the "leads coming from TA" were originally generated on your own site, in some cases from 60-80% of those "leads", this is easy to understand as TA is not a search engine but a reputation management site, so once you do the numbers is more easy to calculate the acquisition price of those "leads".

 

The following table shows the montly "leads" coming from a TA listing for a hotel in Manuel Antonio National Park that is ranked among the first ten out of 49. This hotel is using the plain simple listing, but is not using OTAs.

 

Month

Google Tripavisor Facebook Hotels.co.cr

September

985 6 10 22

October

1107 15 8 22

November

955 336 36 16

December

908 243 8 9
         

Data collected during the last four months of 2013.

from a Hotel in Manuel Antonio, Puntarenas, Costa Rica

The core keywords for this hotel are:

Hotels Manuel Antonio National Park, Manuel Antonio Beach Budget Hotels

 

 

 

The following table shows the "leads" coming from a TA listing for a hotel in Manuel Antonio Beach that is ranked among the first twenty out of 49. This hotel is paying for the  Perfil Plus and it is using OTAs.

 

Month

Google Tripavisor Facebook Hotels.co.cr

September

996 178 11 16

October

1073 167 32 8

November

963 170 15 7

December

948 181 14 15
         

Data collected during the last four months of 2013.

from a Hotel in Manuel Antonio, Puntarenas, Costa Rica

The core keywords for this hotel are:

Luxury Hotels Manuel Antonio, Manuel Antonio Beach Honeymoon Hotels

 

 

The following table shows the "leads" coming from a TA listing for a hotel in Jaco Beach, Puntarenas. The hotel is ranked at 23 out of 40 options. This hotel is paying for the  Perfil Plus but it is not using OTAs.

 

Month

Google Tripavisor Facebook Hotels.co.cr

September

1563 4 10 20

October

1668 18 12 12

November

2223 37 22 17

December

2388 61 3 46
         

Data collected during the last four months of 2013.

from a Hotel in Jaco Beach, Puntarenas, Costa Rica

The core keywords for this hotel are:

Jaco Beach Hotels, Beach Front Hotel Jaco, Villas Jaco Beach

 

 

The following table shows the "leads" coming from a TA listing for a hotel in Playa Panama near Playa del Coco, Liberia, Guanacaste. This hotel is paying for the  Perfil Plus and it is using OTAs.

 

Month

Google Tripavisor Facebook Hotels.co.cr

September

1403 76 5 2

October

972 73 2 4

November

1186 84 9 3

December

2285 98 4 10
         

Data collected during the last four months of 2013.

from a Hotel in Liberia, Guanacaste, Puntarenas, Costa Rica

The core keywords for this hotel are:

Playa del Coco Hotels, Beach Front Hotels Guanacaste

 

 

 

Now, back to the original question...if you have access to this type of information from your site.. it is more easy to make a decision regarding how much effort, time and money should be invest on any of those marketing channels.

 

 

 

If you are a hotel owner you can consider our marketing options, from low cost plain no-follow Text Links to a Banner, or a full site with hosting and SEO services included. Prices and rates are display at www.marketing.hotels.co.cr

 

For some insightful data related with Hotel Marketing services in Costa Rica, data that we had accumulated for many years -mostly related with Hotels Marketing and tips- we encourage you to visit our site www.marketing.hotels.co.cr.

 

 

Get a banner...get a Link...check the rates at www.marketing.hotels.co.cr

 

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